Frequently Asked Questions & Privacy

What can I expect at an initial consultation?

Whether you have booked onto a 6 month optimal health and performance programme or a two visit support package for a complex health issue, the approach progresses through at least the 5 steps below:

  1. A call or meeting will be set-up to determine best way to proceed by considering options and goals.
  2. Client completion of a health and nutrition questionnaire (and often a food diary) for review.
  3. Health Embrace aims to thoroughly understand detailed medical, health, lifestyle and exercise history in the 1st consultation. This is to identify systems such as detoxification, digestive, defence or energy systems that may have been challenged throughout life. The approach helps clarify why current symptoms present and also the areas that could benefit from focused improvement.
  4. Individual needs are then evaluated and importantly negotiated with you. The extensive evidence base for nutritional science is utilised for developing personalised recommendations.
  5. Follow up consultations are generally recommended after 4 weeks in order to monitor progress, discuss test results, if relevant and make any necessary adjustments.
How do I find out more about the next steps?

Please feel free to call, email or complete the contact form so that we can arrange a time to discuss your unique requirements and ideas. Personalised packages and programmes to promote optimal health and performance can then be designed around overall goals.

Exclusive to the Oasis Sports and Leisure Centre in Norwich, introductory functional nutritional therapy consultations are currently offered. Also, dietary education consultations and group workshops will be available from February 2014.


How is nutritional therapy defined?

Nutritional Therapy is the application of nutrition science in the promotion of health, peak performance and individual care. Nutritional therapy practitioners use a wide range of tools to assess and identify potential nutritional imbalances and understand how these may contribute to an individual's symptoms and health concerns. This approach allows them to work with individuals to address nutritional balance and help support the body towards maintaining health. Nutritional therapy is recognised as a complementary medicine and is relevant for individuals with chronic conditions, as well as those looking for support to enhance their health and wellbeing.

Practitioners consider each individual to be unique and recommend personalised nutrition and lifestyle programmes rather than a 'one size fits all' approach. Practitioners never recommend nutritional therapy as a replacement for medical advice and always refer any client with 'red flag' signs or symptoms to their medical professional. They will also frequently work alongside a medical professional and will communicate with other healthcare professionals involved in the client's care to explain any nutritional therapy programme that has been provided.

Can you provide more detail on why the approach is termed ‘functional’?

Quite simply, functional nutrition involves looking at nutrients in terms of their function, allowing a broad perspective. Nutrients and multipurpose molecules designed to support life may play more than one role in the body and this can be evaluated based on an individual’s needs. The targeted application of these key substances can then be adapted accordingly. This allows for the numerous essential food components to most effectively help promote optimal health.

An important component in the approach is a questioning of the options. Take fibre for an example - rather than stating x grams are needed per day, when considering its function on an individual basis, there are many possibilities. Questions might include; which type of fibre is needed, how well is it being broken down, what are the benefits of fibre, which processes does it affect and crucially is a particular fibre best performing it’s given role for this particular individual?

What type of functional tests are available?

Health Embrace uses many investigative and diagnostic tests available through private laboratories to help pinpoint and measure targeted strategies. These range from assessments of digestion/absorption function, hormone level balance and nutritional deficiencies to genetic testing and full metabolic function panels. Crucially any potential recommendation takes into account budget, specific requirements and which supportive testing options might be available via the GP or sports club.

Will supplements be included in my programme recommendations?

A large component of any health improvement plan will be an initial diet and lifestyle focus. This often involves reviewing ways to increase healthy foods whilst considering taste, time and preparation techniques to maximise their nutrient content.

High quality supplements may also be recommended on an individual case by case basis. Correcting and improving diet through food intake may not always be enough in the short term. Health Embrace specifically considers the optimum amount of nutrients necessary to promote good health.

It is well recognised that nutrient status has an effect on high performance due to the increased demand, and that sometimes more than food alone is often needed. For example, in a competitive sport scenario, any guidance would take into account factors such as; exposure to pollutants, quality and range of foods eaten, latest research, potential drug-nutrient interactions, anti-doping regulations, and where available testing results.

Can Health Embrace provide other services we might not have read about?

After taking time to understand unique objectives and goals, Health Embrace offers bespoke packages to businesses, individuals and clubs. This covers most aspects of nutrition and health related consultancy, including services not necessarily detailed on this website.

Examples include:

  • Dietary analysis and education
  • Healthy eating campaigns
  • Healthcare programme referrals
  • Corporate presentations
  • Company health reviews
  • Health writing/media services
  • Product development
What is your privacy policy?
PRIVACY NOTICE FOR HEALTH EMBRACE Health Embrace may hold some information about you. This following detail outlines how that information is used, who we may share that information with and how we keep it secure. This notice does not provide exhaustive detail. However, we are happy to provide any additional information or explanation needed. Any requests for this should be sent to the We keep our Privacy Notice under regular review. This Privacy Notice was last reviewed in May 2018. 1. What We Do Health Embrace provides nutritional therapy services to clients to improve their health through diet and lifestyle interventions. We focus on preventative healthcare, the optimisation of physical and mental health and chronic health conditions. Through nutritional therapy consultations, dietary and lifestyle analysis and biochemical testing, we aim to understand the underlying causes of your health issues which we will seek to address through personalised dietary therapy, nutraceutical prescription (supplements) and lifestyle advice. Health Embrace also provides workshops and seminars which may include the provision of questionnaires for your own use. 2. How We Obtain Your Personal Data Information provided by you You provide us with personal data in the following ways: - By completing a nutritional therapy questionnaire - By signing a terms of engagement form - During a nutritional therapy consultation - Through email, over the telephone or by post - By taking credit card and online payment This may include the following information: - basic details such as name, address, contact details and next of kin - details of contact we have had with you such as referrals and appointment requests - health information including your previous medical history, dietary, lifestyle, supplement and medicine details, biochemical test results, clinic notes and health improvement plans - GP contact information - Bank details We use this information in order to provide you with direct healthcare. This means that the legal basis of our holding your personal data is for legitimate interest. Following completion of your healthcare we retain your personal data for the period defined by our professional association BANT and registrant body, CNHC. This enables us to process any complaint you may make. In this case the legal basis of our holding your personal data is for contract administration. Information we get from other sources We may obtain sensitive medical information in the form of test results from biochemical testing companies. We use this information in order to provide you with direct healthcare. This means that the legal basis of our holding your personal data is for legitimate interest. We may obtain sensitive information from other healthcare providers. The provision of this information is subject to you giving us your express consent. If we do not receive this consent from you, we will not be able to coordinate your healthcare with that provided by other providers which means the healthcare provided by us may be less effective. 3. How we use your personal data We act as a data controller for use of your personal data to provide direct healthcare. We also act as a controller and processor in regard to the processing of your data from third parties such as testing companies and other healthcare providers. We act as a data controller and processor in regard to the processing of credit card and online payments. We undertake at all times to protect your personal data, including any health and contact details, in a manner which is consistent with our duty of professional confidence and the requirements of the General Data Protection Regulation (GDPR) concerning data protection. We will also take reasonable security measures to protect your personal data storage. We may use your personal data where there is an overriding public interest in using the information e.g. in order to safeguard an individual, or to prevent a serious crime. Also where there is a legal requirement such as a formal court order. We may use your data for marketing purposes such as newsletters but this would be subject to you giving us your express consent. 4. Do you share my information with other organisations? We will keep information about you confidential. We will only disclose your information with other third parties with your express consent with the exception of the following categories of third parties: - Our registrant body, CNHC and our professional association, BANT, for the processing of a complaint made by you - Any contractors and advisors that provide a service to us or act as our agents on the understanding that they keep the information confidential - Anyone to whom we may transfer our rights and duties under any agreement we have with you - Any legal or crime prevention agencies and/or to satisfy any regulatory request (eg, CNHC) if we have a duty to do so or if the law allows us to do so We may share your information with supplement companies and biochemical testing companies as part of providing you with direct healthcare. We will not include any sensitive information We will seek your express consent before sharing your information with your GP or other healthcare providers. However if we believe that your life is in danger then we may pass your information onto an appropriate authority (such as the police, social services in the case of a child or vulnerable adult, or GP in case of self-harm) using the legal basis of vital interests. We may share your case history in an anonymised form with our peers for the purpose of professional development. This may be at clinical supervision meetings, conferences, online forums, and through publishing in medical journals, trade magazines or online professional sites. We will seek your explicit consent before processing your data in this way. 5. What are your rights? Every individual has the right to see, amend, delete or have a copy, of data held that can identify you, with some exceptions. You do not need to give a reason to see your data. If you want to access your data you must make a subject access request in writing to Under special circumstances, some information may be withheld. We shall respond within 20 working days from the point of receiving the request and all necessary information from you. Our response will include the details of the personal data we hold on you including: - Sources from which we acquired the information - The purposes of processing the information - Persons or entities with whom we are sharing the information You have the right, subject to exemptions, to ask to: • Have your information deleted • Have your information corrected or updated where it is no longer accurate • Ask us to stop processing information about you where we are not required to do so by law or in accordance with the BANT and CNHC guidelines. • Receive a copy of your personal data, which you have provided to us, in a structured, commonly used and machine readable format and have the right to transmit that data to another controller, without hindrance from us. • Object at any time to the processing of personal data concerning you We do not carry out any automated processing, which may lead to automated decision based on your personal data. If you would like to invoke any of the above rights then please write to the Data Controller at What safeguards are in place to ensure data that identifies me is secure? We only use information that may identify you in accordance with GDPR. This requires us to process personal data only if there is a legitimate basis for doing so and that any processing must be fair and lawful. Within the health sector, we also have to follow the common law duty of confidence, which means that where identifiable information about you has been given in confidence, it should be treated as confidential and only shared for the purpose of providing direct healthcare. We will protect your information, inform you of how your information will be used, and allow you to decide if and how your information can be shared. We also ensure the information we hold is kept in secure locations, restrict access to information to authorised personnel only, protect personal and confidential information held on equipment such as laptops with encryption (which masks data so that unauthorised users cannot see or make sense of it). We ensure external data processors that support us are legally and contractually bound to operate and prove security arrangements are in place where data that could or does identify a person are processed. Health Embrace is registered with the Information Commissioner’s Office (ICO) as a data controller and collects data for a variety of purposes. A copy of the registration is available through the ICO website (search by business name). 6. How long do you hold confidential information for? All records held by the Health Embrace business will be kept for the duration specified by guidance from our professional association BANT. 7. Website technical details a. Forms We do use an electronic contact Health Embrace forms on our website making use of an available ‘forms module’ which has a number of built-in features to help ensure privacy. We also aim to use secure forms where appropriate. Our mobile and email details are listed on this website so please contact us directly if this is your preference. Contact forms Cookies If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed. If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day. Embedded content from other websites Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website. Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit To opt out of being tracked by Google Analytics across all websites visit 8. Analytics We do not use analytics software on this website. 9. Complaints If you have a complaint regarding the use of your personal data then please contact us by writing to the Data Controller at and we will do our best to help you. If your complaint is not resolved to your satisfaction and you wish to make a formal complaint to the Information Commissioner’s Office (ICO), you can contact them on 01625 545745 or 0303 1231113.